Creative Consultant · Brand Director
Your brand deserves
a point of view.
You already have the product and the purpose. What's missing is a creative architecture that amplifies your brand's distinct voice and visual positioning.
That's where I come in.
Continuum, Styling & Creative Collaboration
Multi-discipline
One creative. Every touchpoint.
10+ Years
Across fashion, resale, beauty, and lifestyle brands
The work behind the work
Creativity that knows
where it's headed.
I've built a decade-long, atypical creative career at the intersection of taste, strategy, and execution. The through-line has always been a sensitivity to the human element. Brands succeed when what they stand for is actually felt.
As the sole marketing and creative architect behind a luxury resale startup, I helped drive nearly $2M in total sales in a single year, without a team, an agency, or a playbook. What I had was a clear brand POV, a relentless visual system, and an eye trained through years of editorial and commercial styling alongside copywriting.
I've styled both people and objects. I've written copy that conveys and converts. I've built direction systems and full-funnel strategies for brands that know what they have and just need the visual language to match it.
All of it in service of the same question: what makes us connect to the things we consume?
What I offer isn't a deliverable. It's a framework for the way your brand expresses its purpose.
—
Styling and creative collaboration across editorial and commercial projects
—
Brand identity, voice, and visual language from the ground up
—
Content ecosystems and direction systems built to scale
—
Performance analysis and data-informed content strategy
—
Copy that builds brand voice and drives conversion
—
Full-funnel strategy for brands that are ready to grow intentionally
Featured Project
One-person marketing. $2M.
A brand built from instinct — and the infrastructure to make it grow.
A preloved designer resale startup needed more than a nice feed. It needed a brand. I built one from scratch: the voice, the visual language, the content system, the whole identity. Then ran it across every platform, every asset, every word.
No agency. No creative team. No playbook. Just a clear POV and the discipline to execute it, month after month.
01
The Challenge
A growing resale business with strong product and almost no brand infrastructure. No visual identity, no content system, a customer trust that hadn't yet been platformed, and no runway to hire an agency. The story wasn't being told.
02
The Approach
Built the brand POV first, before a single creative decision was made. Developed the visual identity, tone of voice, and a multi-pillar content system designed to compound over time. Execution followed across shoots, copy, campaigns, and hundreds of marketing assets, spanning socials and a live commerce platform that helped introduce a new way of shopping to much of the social media audience.
03
The Outcome
Nearly $2M in total sales in a single year. A distinct brand identity in a saturated resale category. Audiences built from scratch across Instagram, TikTok, Whatnot, and the brand website on minimal paid spend, no agency, no creative team, and without losing the thing that made the brand worth following.
Selected work
Every project
has a point of view.
Styling and creative collaboration across editorial and commercial projects.
Creative Direction
Mood Boards
Before a brief is written or a lens cap comes off, I start by finding the feeling. These are the visual languages I develop at the start of every engagement: the references, textures, and tensions that eventually become a campaign.
Activations
Campaigns & Assets
Activations exist to make your audience feel invited. These are the campaigns, assets, and visual moments designed to engage them in your world: the sense that something worth being part of is happening.
How I work
Direction without
the noise.
Every engagement begins with active listening. Not just to what you want to build, but to what you've already built, what isn't landing, and any pain points where the right creative infrastructure could support and amplify your goals.
01
Discover
We start with a deep dive into your brand history, competitive landscape, existing assets, and overall brand DNA. What follows is an honest assessment of where things feel off and what's missing. Together, we'll identify the central visual principles your brand needs to move forward.
02
Define
I synthesize everything into a clear creative framework: your positioning, your voice, your visual territory. This becomes the lens through which every future decision gets made, and a continuously buildable foundation.
03
Direct
Whether we're shaping a campaign, briefing a shoot, reviewing a rebrand, or building a content system, I provide the ongoing direction that keeps everything coherent and intentional.
04
Deliver
A framework, a system, a direction: every engagement ends with a tangible road map. You leave with everything you need to keep building, with or without me. Deliverables are designed to be used, shared, and returned to.
"Your brand deserves a point of view
and a visual system to support it."
What I offer
The work, scoped for where you are
Agency-level thinking without the agency overhead. Every engagement is direct, considered, and built around what your brand actually needs.
01
Brand Audit
A clear-eyed look at where your brand stands and what to do next.
Actions
- Visual identity, messaging, and digital audit
- Competitive landscape and positioning research
- Platform and content review across all active channels
- Discovery call to surface what's really going on
Deliverables
- Brand Audit Report across identity, voice, and digital
- Numbered action roadmap, specific and immediately usable
- Competitive positioning map
- 60-minute debrief with written follow-up
02
Brand Reset
For brands that have grown but lost the thread. We rebuild the foundation so everything works from the same place.
Actions
- Brand positioning and strategy development
- Voice, tone, and messaging framework
- Visual direction mapping across color, type, and photography
- Competitive whitespace research
- Mid-point and review calls throughout
Deliverables
- Brand Positioning Framework
- Visual direction map with written examples
- Revised brand copy across key touchpoints
- Brand Reset Deck
- One revision round and 30-day async support
03
Brand Sprint
Full-scope creative direction from the ground up. Built so every asset, every decision, and every touchpoint has somewhere to come from.
Actions
- Full brand strategy and cultural positioning research
- Identity development across visual language, voice, and organizing principle
- Content ecosystem built around IDENTITY, PULL, AD, CONVERSION
- Creative direction system across color, type, photography, and grid
- Three structured check-ins throughout
Deliverables
- Brand Strategy Document and Cultural Positioning Map
- Voice and Language Guide
- Full Creative Direction System
- Content Ecosystem Blueprint with 30-day starter plan
- Brand Sprint Deck
- One revision round and 30-day async support
04
Monthly Retainer
Ongoing fractional creative direction for brands in active growth. Everything stays coherent, intentional, and on brand as the business evolves.
Actions
- Monthly strategy call
- Async creative review across content, copy, and campaigns
- Campaign direction across the IDENTITY, PULL, AD, CONVERSION funnel
- Performance analysis and strategic adjustments
- Direction for shoots, launches, and special projects
Deliverables
- Written direction notes on all submitted work
- Monthly strategy summary and priority document
- Campaign briefs and direction systems
- Priority access within agreed response window
- Engagement review at month three
05
Consulting Calls
Focused, structured conversations for founders and creatives who need a senior perspective, fast. Come with a problem. Leave with a direction.
Includes
- One-time or recurring sessions
- Brand, strategy, or creative questions
- Written follow-up notes included
06
Something Else
Not every brand fits a package. If what you need lives outside these offerings — a one-time project, a specific deliverable, a collaboration — reach out. If it's the right fit, we'll find a way to make it work.
Get in touch →Get in touch
Let's figure out
what you need.
Not every brand needs the same thing. Tell me where you are and what feels stuck, and I'll tell you how I can help.
